Thanks to her eponymous cosmetics brand, the name Bobbi Brown is basically synonymous with consistency and quality to beauty editors, professionals, and customers alike. Since Brown parted from that brand in 2016, people have been wondering what (if anything) they could expect to see next from her. That question has finally been answered with the launch of Jones Road, a brand-new cosmetics line created by Brown.
We totally see what she means, given the rest of the Jones Road lineup. Most of the products are only limited by your imagination: There's also the Cool Gloss, a lip gloss that can double as a wet-looking eye or face gloss. The Just A Sec and Sparkle Wash eye shadows aren't just for the eyes: Mix them into your lip or cheek products for a little added sparkle. The Best Pencil can be blended out to a smoky finish or you can let it dry down to a crisp line. Lastly, there's The Mascara, which might not have as many uses as the rest of the Jones Road lineup, but its no-frills packaging and formula provide coated and curled lashes without effort.
They range in price from $22 to $38, but if you want even more bang for your buck you can purchase the $68 Start-Up Kit, which includes full-size versions of the balm, cream eye shadow, eye pencil, and lip gloss.
given the current state of the world, Jones Road couldn't have come at a better time. If you've traded your elaborate makeup routine for something more pared-down, Jones Road can only help. “Working from home and living through this pandemic has taught us all how to live with less and to accept things as they are, including the way we look,” Brown says. “[Jones Road] is the ultimate no-makeup makeup and that feels especially appropriate right now.”